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Joan
Crawford's
Print
Ads
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While Joan might
have gained notoriety for the
mad Pepsi Product Placement in her films during and after her marriage to Pepsi president Alfred Steele ('55
- '59), she had actually already been hawking everything
from makeup to shoes to beer (as well as Coca-Cola and RC)
since 1927, two years after her arrival in Hollywood. She continued endorsing
a wide variety of products until 1973, four years before her death.
1920s
1930s 1940s
1950s
1960s/70s
Present
Below are thumbnails
of print ads featuring Joan, grouped by decade. Click on a thumbnail to see
a larger picture of the ad.
Click here
to go directly to the bottom of this page for an alphabetical list of companies
she endorsed in print over a 46-year timespan.
Joan's print
ads solely promoting her movies can be found on each page for the individual
film. Info on her TV ads is on the Joan's
TV Commercials
page.
If you have any additional information on companies she endorsed, or
have a photo I can add here, please e-mail
me.
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Ads
Thumbnails
are arranged chronologically. Click on a thumbnail to see larger picture, if
available.
1920s
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1927:
Sears Roebuck
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1928:
Allen-A hosiery
(2
ads)
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1928:
Arch Preserver
shoes
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1928:
California
lemons
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1928:
Health Builder
exercise equipment
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(no
photo yet available)
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1928:
Lux Soap
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1929:
Frederics Waves
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1929:
Lux Soap
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1929:
Whiting and Davis
costume bags
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1920s:
Kellogg's
All-Bran cereal
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1930s
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1930:
Lux
toilet soap (3
ads)
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1930:
Old Gold
cigarettes
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1930:
Pomo Dry beer
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1931:
Illinois Watch Co.
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1931:
Max Factor
cosmetics
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1931:
Parker Duofold
pens
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1931:
Seventeen
cosmetics
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1933:
Coca-Cola
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1933:
Coca-Cola
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1933:
Lux soap
(Belgian)
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1930s:
Lux trolley ad
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1933:
Max Factor
cosmetics
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1933:
Max Factor
cosmetics
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1934:
A. S. Beck
shoes
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1934:
Lux soap
(Finland)
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1936:
Max Factor
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1936:
RCA Victor
records
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1937:
Lucky Strikes
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1939:
Max Factor
cosmetics
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1939: 1847
Rogers
Bros. silverplate
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1940:
Lux soap
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1940:
Max Factor
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1940:
Max Factor
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1941:
Max Factor
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1942:
Max Factor
(Argentina)
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1944:
Max Factor
(Argentina)
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1944:
Royal Crown
cola
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1945:
Lux soap
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1945:
Trimz
wallpaper
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1946:
Fleers gum
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1946:
Maybelline
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1946:
Royal Crown
cola
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1947:
Gloves for
Love
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1947:
Lux soap
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1947:
Lux soap
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1947:
Royal Crown
cola
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1948:
Lux soap
(Argentina)
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1948:
Style-Mart
menswear
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1949:
Auto-Lite
spark plugs
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1949:
Chesterfield
cigarettes
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1949:
Lux soap
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1949:
Manikin
hosiery
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1949:
Mengel
furniture
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1940s
1950s
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1950:
Evans handbags
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1951:
Camels
cigarettes
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1951:
Camels
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1951:
3 Camels
newspaper ads
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1951:
Foton cameras
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1951:
Lux soap
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1951:
Peter Pan bras
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1951:
Stereo Realist
cameras
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1952:
Lustre-Creme
shampoo
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1952:
Pfaff
sewing machines
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1952:
Rheingold beer
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1952:
Tula
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1952:
Woodbury
cold cream
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1953:
Miss Clairol
hair coloring
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1955:
Lustre-Creme
shampoo
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1955:
Teitelbaum furs
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1959:
Natl' Screen
Service film trailers
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1960s
and 1970s
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1960:
Missouri tourism
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1961:
TWA airlines
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1962:
SoundScriber
dictation machines
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1969:
Blackglama mink
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1973:
Eve of Roma
lotion
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1973:
American
Cancer Society
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1995:
Turner Classic
Movies
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2005:
Turner Classic
Movies
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2005:
Warner Video
Joan boxed set
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Present-day
Alphabetical
List By Company
1847
Rogers Silverplate silverware
('39)
Allen-A
hosiery
('28)
American
Cancer Society ('73)
Arch
Preserver shoes
('28)
A.S.
Beck shoes
('34)
Auto-Lite
spark plugs
('49)
Blackglama
mink ('69)
California lemons ('28)
Camels
cigarettes
('51)
Chesterfield
cigarettes
('49)
Coca-Cola
(2
from '33)
Evans
handbags
('50)
Eve
of Roma lotion ('73)
Fleers
Gum ('46)
Foton
Cameras
('51)
Frederics
Waves
('29)
Illinois
Watch Co.
('31)
Kellogg's
All-Bran Cereal ('20s)
Lucky
Strikes cigarettes
('37)
Lustre-Creme
Shampoo
('52, '55)
Lux
Soap
('28, '29,
'30, '33-Belgium,
'34,
'40, '44-Argentina, '45,
'47,
'49,
'51)
Manikin
hosiery
('49)
Max
Factor
('31, '33,
'36, '39, '40,
'41,
'42-Argentina, '48-Argentina)
Maybelline
('46)
Mengel
furniture ('49)
Miss
Clairol hair coloring
('53)
Missouri
tourism ('60)
National
Screen Service Film Trailers ('59)
Old
Gold cigarettes ('30)
Parker
Duofold pens ('31)
Peter
Pan bras ('52)
Pfaff
sewing machines
('52)
Pomo
Dry beer ('30)
RCA
Victor records
('36)
Rheingold
beer ('52)
Royal
Crown (RC) Cola
('44,
'46,
'47)
Sears
Roebuck ('27)
Seventeen
cosmetics ('31)
Sound
Scriber dictation machines ('62)
Stereo
Realist cameras ('51)
Style-Mart
clothing ('48)
Teitelbaum
furs
('55)
Trimz
wallpaper ('45)
Tula
('52)
TWA
('61)
Whiting
and Davis Costume Bags ('29)
Woodbury
Cold Cream
('52)